A small independent British Film company based in England UK, are producing a documentary on the hauntings at Crowley Hall. Walrus Films are a small company that have so far produced short films and music promos. This is their first foray into the world of Independent Feature Film Production.
The hauntings at Crowley Hall had been previously reported in the press, and brought to the attention of the company when ghost hunter Arron Kasady decided to make a documentary on the occurrences. Company director Daren Marc saw the opportunity the documentary presented, and seized the opportunity to produce and direct the film.
Scheduled for release around Halloween 2007, the film makers are going to use the internet to sell the \'The Ghosts of Crowley hall\' to the World, and are taking intending on playing Hollywood at their own game. The internet presents new selling opportunities that have not yet been exploited in full by film makers.
Big Hollywood Companies possess budgets that Walrus Films cannot compete with. However, the internet levels the playing field to some degree, and gives more opportunities to the smaller independent film companies to compete with the big names.
It is now possible to reach a World-wide market through the internet, and reach an audience that had been previously inaccessible to the low-budget film maker. Websites are cheap to set-up and many are now free, and with advertising being accessible to anybody on a modest budget, it is now possible to reach a mass market.
Popular sites such as YouTube and MySpace are being used by the company to publish and promote their film using video clips and film trailers.
Internet sales now account for a larger proportion of all media sales, particularly in the DVD market, and the company intend to promote their film to the World this way. Big internet names such as Amazon and Play.com will be their media outlet, as well as selling the film on their own sites.
It will be interesting too see how the film market develops in this new arena, as focus shifts away from the costly methods of theatrical distribution, and into the realm of internet marketing and video-on-demand services. Will \'The Ghosts of Crowley Hall\' be able to make its mark on the World through the internet? Or will it merely go un-noticed in the ever increasing stream of video internet traffic?
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